Abercrombie & Fitch introduced â€œabercrombieâ€ in 1998 with 9 stores. The purpose was to attract a younger audience to the adult Abercrombie brand. The name of the concept took the same font of its parent, but with a navy color. The abbreviation from â€œAbercrombie & Fitchâ€ to â€œabercrombieâ€ with lowercase letters was intended to provide a childrenâ€™s image. The store prototype was as the A&F one, but with variations also intended to appeal to the younger audience. Early abercrombie models include Ronnie Smith, Cassie Ventura, Christina Akatsuka, Christian Valentin, Lindsay Lohan, and model Karlie Kloss.