Aftershock is a luxury British brand and is one of the leading designers of exquisite handcrafted womenswear and accessories. Hiro and his wife Radhika migrated to the UK. Born out of a passion for beautiful fabrics and exquisite clothing, Hiro and Radhika began the Aftershock story in 1985 on a market stall in Petticoat Lane in London’s East End. Then name “Aftershock” was coined after a series of “shocks” in Hiro and Radhika’s life and starting fresh in a new country. Their first store opened in Market Place in 1992. The franchise programme was introduced in 2003 and the brand began to grow expand internationally.Today Aftershock London is a multi-national fashion retailer with over 150 stores and concessions. The iconic and truly impressive flagship store is located on South Molton Street and design studios opened in London’s west end on Mortimer Street in 2007 in the heart of London’s fashion district.Aftershock’s fashion signature is the use of exuberant colour schemes and beautiful design work and offers an array of the finest intricately beaded ladies wear, casual wear as well as stunning accessories to complement the collection.

Phone:+971 4 295 3421