Founded in 1965, Al Yousuf Electronics made a major impact in the Middle East when it secured exclusive representation for Gold Star air-conditioners, refrigerators and washing machines in 1977. Sales grew steadily and in 1998, when the brand was reinvented as LG, Al Yousuf Electronics was transformed. Today, Al Yousuf Electronics represent the entire LG portfolio including flat screen TVs, AV systems, vacuum cleaners, microwave ovens, air conditioners, refrigerators, waashing machines and dishwashers. Supported by its innovative marketing, LG is now the undisputed market leader in the UAE for washing machines and refrigerators. Al Yousuf Electronics and Armour Home UK has resulted in the formation of Armour Home Middle East. Under the terms of this partnership, Al Yousuf Electronics will promote the award winning Armour products across the Middle Eastern and African markets.