The name Alcott is derived from “All Cotton”. The Italian styled, young, trendy and creative brand which offers three collections – Menswear, Ladies wear and Kids wear is currently trading off 150 stores across Europe. Dynamism, pragmatism, harmony and fantasy are the elements which represent the Alcott style to give anyone the possibility to play with his/her own look and express to the best his/her personality in every occasion. In Nunzio Colella founds the company “Capri srl” and creates a project: ALCOTT. A fashion democratic concept: fast fashion and low cost. By The first flagship store ALCOTT is open in Naples. From then on, the company has been expanded quickly, starting an important project of national development which has leaded the company to open about 100 dealers, each one with an exhibition hall of at least 250 square meters. In 1996 The first showroom ALCOTT is open inside a distribution center in the South of Italy: an area of 1000 square meters inside “Cis” in Nola (Naples). The Alcott style is different in its essence thanks to its character and determination that are perfectly expressed in the Alcott Mens wear, Ladies wear and Kids wear collections. The new generation shapes and colors take life in endless combinations to create movement and energy. That is how the Alcott style remains one of a kind in any kind of situation. Today Alcott have 150 Stores with 25.000 meter squares of show floor in 9 Markets with 500 Employees, 120 Million euros of turnover with 30%growth of annual turnover and 2,5million euros of share capital.