Bhima Bhattar is solely responsible for the paradigm shift in Kerala’s jewellery trade from ‘made to order’ jewellery to today’s ‘readymade’ jewellery. The Bhima showroom in Alleppey that exists even today is undoubtedly the first showroom of readymade gold jewellery in Kerala. He was one of the first diamond merchants in the state and also introduced Navaratna jewellery. Bhima Jewellers soon became the hub for gold wholesale trade in Kerala. The wholesale business was done in the showroom premises after 10 p.m., and catered to the demand of retailers all over Kerala. Bhima Jewellers, Kozhikode, Kannur and Sulthan Bathery are a part of the Bhima Group – a group that has enjoyed a sterling reputation since 1925. Founded by Shri.Bhima Bhattar in 1925 in Alleppey, Kerala, better known as the Venice of the East, Bhima rose from its humble beginnings to become a beacon of trust in gold jewellery business in no time. Today Bhima has showrooms spread over Kerala, Karnataka, Tamil Nadu and UAE is growing in leaps and bounds.
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