Billionaire Italian Couture started life in 2005 as part of Billionaire Life,a luxury International Holding comprising of night-clubs, beach resorts and hotels by entrepreneur Flavio Briatore. A luxury menswear brand with a strong sartorial ethos, we translate in fashion the exclusive lifestyle and unique experiences that have made the Billionaire Life brand famous the world over. In 2007, The Percassi Group signed a joint venture with Briatore implementing a global development plan for the brand. Percassi has been operating in the fashion retail sector for more than thirty years, and thanks to an extensive network of mono-brand stores, is today among the principal distributors and licensors of high-end brands all over the world. The brand counts 30 standalone shops and has a presence in 48 multi-marque stores worldwide.