In 2007, Marcia Kilgore, serial entrepreneur and award-winning businesswoman, founded FitFlop, bringing her first biomechanically engineered sandals to thousands of comfort seeking women around the world. Today FitFlop continues to broaden its range of sandals, sneakers, loafers and skates, all of which are made for living in. There are many walks of life, and wherever yours takes you, we are there to support you from the ground up.