The launch of Folli Follie in the very demanding Greek jewellery market was followed by an unprecedented success that convinced the owners to steer the brand towards additional categories of fashion accessories and led the way towards the brand’s international expansion through strategic shop locations. In Japan and China alone, Folli Follie has over 70 and 250 points of sale respecttively, whereas overall the company has a presence in 30 countries with more than 630 points of sale, including shops in the most fashionable streets of the world’s major cosmopolitan cities: London (Oxford Street, Regent Street), Hong Kong (Central district), New York (Madison Avenue), Sydney (Macquarie Centre & Queen Victoria Building), Dubai, Athens, Shanghai, Beijing, Seoul, Honolulu, Johannesburg and Macau. Apart from the flagship stores in strategic locations, Folli Follie products are also sold through stand-alone shops and shop-in-shop in famous department stores

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