Hervé Léger was founded in 1985 by the designer Hervé Peugnet. The same year Karl Lagerfeld advised Peugnet that his surname Peugnet would be too difficult for Americans, the target market, to pronounce, and instead suggested the surname Léger. Hervé Léger has been synonymous with glamour and sensuality since its inception in 1985. Refocused by Max and Lubov Azria and launched in 2007, the Hervé Léger by Max Azria collection maintains the couturier’s heritage while evolving through the Azrias’ distinctive spirit. The signature bandage dress sculpts the body into a perfectly sensuous form that has been embraced by style-setters worldwide. Exclusive, intimate and unforgettable, Hervé Léger by Max Azria pays tribute to a modern femininity.