Joseph Ettedgui launched his eponymous label in 1984 after achieving global success with his designer boutiques since 1972. His masculine-inspired designs in neutral shades brought the designer even greater acclaim, and his softly tailored pants were the ultimate in ’90s cool. Now under the creative direction of Louise Trotter, the label’s signature styles are being expertly reinvigorated for a new generation.

Phone:04 4341437