Laura Ashley, one of the world’s best-loved fashion and home furnishings brands, started from humble beginnings. In 1953, after attending an exhibition on traditional handicrafts at the Victoria and Albert Museum in London, a young, unknown designer named Laura Ashley was inspired to make her own patchwork quilts. Unable to find suitable fabrics in the local shops of London, the enterprising artist decided to try producing her own. It was Laura’s fascination with all things Victorian that led to the long length silhouette and feminine styles that would become the company’s trademark at the end of the 1960’s as fashion switched from the mini to the maxi. By then, Laura Ashley products could be found outside of Britain in major metropolitan cities like Paris, San Francisco, Hong Kong, Sydney and Toronto. In 1979, the company celebrated its 25th anniversary by introducing a new line of perfume and Laura began to shift her attention from fashion back to fabrics. In the early 1980’s, the company launched its first full home furnishings line, a tradition that continues today.
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