Max is the largest value fashion brand in the Middle East, North Africa and India. Launched in May 2004 in UAE, the brand now retails in 15 countries and has a network of over 260 stores with a retail space of 4 million sq ft. Max retails private label clothing for men, women and children as well as footwear and home accessories. A great shopping experience with fashionable products at amazing value, is an assurance from Max fashions. The brand’s success is driven by its value pricing, clarity in merchandise presentation, market positioning, aggressive market penetration and a strong Management team. Since its inception with the opening of the first store in Abu Dhabi, the group has been on a meteoric growth path. Today there are twenty eight stores across the UAE catering to a wide cross-section of the population. In a short span of ten years the name has become the most sought after brand in the UAE within the value fashion segment.