Max is the largest value fashion brand in the Middle East, North Africa and India. Launched in May 2004 in UAE, the brand now retails in 15 countries and has a network of over 260 stores with a retail space of 4 million sq ft. Max retails private label clothing for men, women and children as well as footwear and home accessories. A great shopping experience with fashionable products at amazing value, is an assurance from Max fashions. The brandâ€™s success is driven by its value pricing, clarity in merchandise presentation, market positioning, aggressive market penetration and a strong Management team. Since its inception with the opening of the first store in Abu Dhabi, the group has been on a meteoric growth path. Today there are twenty eight stores across the UAE catering to a wide cross-section of the population. In a short span of ten years the name has become the most sought after brand in the UAE within the value fashion segment.