Mumzworld was founded in 2011 by a team of caring but busy, entrepreneurial parents who felt something was missing from the market. They wanted to provide parents with all the information and reviews they need to make the best decisions about gear for their newborn, educational toys for their little whizz kids, books for their preschooler or wardrobes for their pre-teen. After celebrating their 5 year birthday last year as the leading online retailer in the Middle East, this mission still holds true.