Being established in 1973 in Paris â€“ capital of world fashion, NAF NAF Paris is known as symbol French and European youth fashion. NAF NAF Paris had set up a fashion fever in Europe with jumpsuit style. Under the guidance of Franck Davidovici, NAFNAF rolled out a new advertising campaignâ€“and logoâ€“in 1984 that won it that yearâ€™s Art Directors Club award. Featuring a little pig and sporting the slogan â€œle grand mÃ©chant lookâ€ (â€œthe big bad lookâ€), the advertising campaign propelled NAF NAF Paris to the top ranks of Parisâ€™s youth clothing market. NAF NAF Paris quickly took its little pig overseas, where NAF NAF Paris became one of the most popular youth brands.