Being established in 1973 in Paris – capital of world fashion, NAF NAF Paris is known as symbol French and European youth fashion. NAF NAF Paris had set up a fashion fever in Europe with jumpsuit style. Under the guidance of Franck Davidovici, NAFNAF rolled out a new advertising campaign–and logo–in 1984 that won it that year’s Art Directors Club award. Featuring a little pig and sporting the slogan “le grand méchant look†(“the big bad lookâ€), the advertising campaign propelled NAF NAF Paris to the top ranks of Paris’s youth clothing market. NAF NAF Paris quickly took its little pig overseas, where NAF NAF Paris became one of the most popular youth brands.
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