O Bag is an Italian fashion brand established in Italy in 2009 under the name Fullspot. Initially, its main focus was producing watches but has now branched out to bags and a range of fashion accessories. Its products are characterised by minimalist and modular design, allowing for customization of the product. O Bag was founded in 2009 and its products were first exhibited at the Milan International Exhibition in 2010. O Bag can be found in over 50 countries worldwide. After releasing the O clock, O Bag released a pocket watch, the O chive and a range of bags, the O bag.