OVS is an Italian clothing company creating, developing and marketing menswear, womenswear and childrens wear under the OVS and UPIM brands. The OVS brand was created as part of the Coin Group in 1972. It has stores in 35 countries in Europe, Latin America and Asia with a total of about 1285 locations. Revenues were €1.32 billion in 2015. It is the largest clothing retailer in Italy, accounting for about 5% of the national clothing retail market. In the Middle East OVS stores in Abu Dhabi, Dubai and Bahrain.