PAULE KA is a French ready-to-wear brand, created in 1987 by Serge Cajfinger. Born in Lille in 1955, Serge Cajfinger spent his childhood in Brazil;he returned to France in 1968. In 1974, he opened a multi-brand store in Lille known as PAULE KA. Serge Cajfinger later left Lille for Paris to set up a designer label under the same name, opening the first ever PAULE KA store in 1987 in the heart of Parisâ€™ Marais district. Inspired by the grace and elegance of 50â€™s and 60â€™s style icons including Jackie Onassis Kennedy, Audrey Hepburn and Princess Grace Kelly, he sought to bring a modern twist to their timeless elegance. The brandâ€™s style is geometric and sober,sophisticated yet urban, with some lasting characteristics such as black dresses, must-have bags and the use of bows. International development ensued 2012 with the opening of stores in China and across Europe as well as a showroom in New York.Fashion personalities such as Kate Middleton, Amal Clooney, Jessica Chastain and Anne Hathaway wear PAULE KA.
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