Prada is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada. Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA. Prada’s originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s and even continued till this day.
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