Sana Fashion opened its doors in 1987 with large format retail stores to provide a ‘one-stop-shop’ for the everyday basics and fashion needs of women, men and children. Back then, they saw the need to align fashion with local sensitivity. Brand’s aim was to offer its customers with quality goods at value prices. They bought the right quality at right prices and at the same time passed on the benefit to the customer. They became a household name for “quality clothing at affordable prices”. Till date, Sana believe that ‘good quality at value pricing’ is what the customers seek and finds at SANA, hence keeps coming back to them. Keeping that in mind, they have made ‘comfort’ an important criteria in their entire collection.