Sergent Major was founded in 1987, Paul Zemmour who was interested in new fashion & not one to pass up a challenge, he was convinced that the “Mid range” market has room for development. The brand has become the mid range market leader by offering parents the best quality in a style that is practical, fun & modern whilst still remaining affordable. Sergent Major dresses children aged from 0 to 14 with cleverly designed, cheerful garments that are colourful and easy to wear, in highly trendy style, creating moments of real particpation with children. The brand based in Paris, Sergent Major brings catwalk elegance to its collections while it also places high value on practical, comfortable clothing and a firm adherence to its central values: fantasy, complicity, creativity and quality.A team of expert stylists based in France create separate collections for baby boys and girls from one to 12 months, and three to 24 months. There are also fun clothes for children from two to seven, and eight to 14 years of age. Sergent Major today has 350 stores and continues to open new stores across the globe.

Phone:+971 4 232 8747