Swatch is a brand of fashion-forward wristwatches introduced in 1983. The name “Swatch” is a contraction of “Second Watch” – coined by Nichole Lopez because the new watch was introduced with a new concept of watches as casual, fun, and relatively disposable accessories. The Group is the world’s largest watch company, and the Group has accelerated its acquisition of Swiss luxury brands in recent years. The Swatch Group owns the following brands: Breguet, Blancpain, Jaquet Droz, Glashütte Original, Léon Hatot, Omega, Tiffany & Co., Rado, Longines, Union Glashütte, Tissot, Calvin Klein, Certina, Mido, Pierre Balmain, Hamilton, Flik Flak and Endura.

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