Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975. Brand offers the fast fashion products in low cost. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. Zara was described by Louis Vuitton Fashion Director Daniel Piette as “possibly the most innovative and devastating retailer in the world.t is claimed that the brand needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. Today Zara is one of the most loved brands and is more popular especially with young women and Dubai being fashion capital of the middle east has quite few stores located in all major shopping malls.

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